When Khang Nguyen joined Beck in 2014, he was assigned to work on a project for a well-established top-tier hotel brand that was looking to enter the lower-tier hotel market. The brand was seeking a new and creative concept to differentiate itself in this market and to deliver the best value to clients and investors.
Khang's approach to the project was to use recycled shipping containers in a unique and innovative way. The idea behind this was to speed up the construction process and reduce costs while also creating a distinctive and memorable design for the hotel. This approach was particularly well-suited to the lower-tier hotel market, which often has more budget constraints and requires a quick turnaround time.
Khang's design utilized shipping containers as modular units that could be easily transported and assembled on-site, reducing the time and costs associated with traditional construction methods.